LOFT & VINE - BOSTON, MA

Working with Loft & Vine has been one of those full-circle creative collaborations. What started as a wholesale relationship — with them carrying my greeting cards in their beautiful North End shop — naturally evolved into a design partnership where I’ve been able to help with everything from in-store signage to a full logo refresh. The updated logo features a charming storefront illustration by the incredibly talented Alessandra Gavin, and I added custom hand drawn lettering to bring the whole look together. It’s the perfect blend of cozy neighborhood charm and playful personality.