COOL GEAR INTERNATIONAL
As an Art Director at Coolgear — a hydration brand owned by Igloo Coolers — I had the chance to wear a lot of creative hats (which is basically my favorite kind of job). I worked on everything from packaging design and creating logos for new product launches to curating social media content, designing email marketing campaigns, and art directing photoshoots with our in-house photographer. It was a fast-paced, collaborative environment where I could blend strategy, branding, and storytelling to help bring fun, functional products to life.