CAMPBELL’S

Working on shopper marketing for iconic Campbell's Soup brands gave me the opportunity to design for products people literally had in their kitchens every day. I created designs for brands like Prego, Pace Salsa, V8, and Swanson — everything from in-store displays and festival booths to core visuals and circulars. One of my favorite projects was working on the millennial-focused Campbell's GO Soup line, where I turned my own handwriting into a custom font that was used across all creative. Seeing my lettering show up in real campaigns out in the wild was such a fun (and slightly surreal) creative moment.

CAMPBELL’S GO SOUP IN-STORE MARKETING

CAMPBELL’S SLOW KETTLE STYLE SOUP BOOTH

NEW YORK CITY FOOD NETWORK FOOD + WINE FESTIVAL

CORE VISUAL EXPLORATORY WORK

PACE SALSA, V8 ENERGY + GOURMET BISQUES