CAREFREE PANTY LINERS

Refreshing the logo for Carefree Panty Liners was all about making the brand feel more modern, relatable, and connected to everyday women. They wanted to move away from a dated font and bring in something hand lettered with a more personal, approachable feel. I explored a wide range of lettering styles and directions before landing on the final look — playful, confident, and easy to connect with. Seeing the finished lettering rolled out across all of their packaging has been especially exciting. Packaging design by Parlo - A Creative Collective.

Carefree logo refresh sketching process in Procreate